Why We're Here

Our Mission

Too often, athletes—from aspiring to pro, and even Olympic medalists—struggle to afford their sports. Fans struggle to find content and credible resources, especially in underrepresented sports. Brands struggle to break through the noise, reach relevant buyers, and measure the impact of their sports marketing investments.

So, we built Ontheside where…

Athletes share content, get sponsored, and inspire the rest of us.
Fans get insider access and support athlete journeys.
Brands grow brand love and loyalty, and directly impact athlete success.

Ontheside reimagines sports sponsorship so athletes can afford to be their best and show us what's possible.

Who We Are

We are a crew of seasoned product and go-to-market technology professionals—at various points across the athletic continuum—who believe in the power of inspiration and connection through sport. We're driven to create a space that celebrates athlete authenticity, showcases athlete stories beyond their stats, and honors the value of the insights that athletes share.

Rich Lee
Founder & CEO
Ultra Running

Carissa Jaji
Sr. Director of Athlete Success
Running, Weightlifting

John Crawford
Sr. Analytics Specialist
Ultra Running, OCR Racing

Kristine Smith
Head of Marketing
Hiking

Alicia Mittelbach
Director of Growth
Tennis, Weightlifting

Patrick Keller
Head of Product
Hiking

Johan Norén
Product Manager
Ultra Running

Sarah Withrow
Content Specialist
Running, Weightlifting

Carrie Greiff
Head of People
Pilates, Yoga

Katie Edson
Research Manager
Mountain Biking

Rich Lee
Founder & CEO
Ultra Running

Kristine Smith
Head of Marketing
Hiking

Patrick Keller
Head of Product
Hiking

Carrie Greiff
Head of People
Pilates, Yoga

Carissa Jaji
Sr. Director of Athlete Success
Running, Weightlifting

Alicia Mittelbach
Director of Growth
Tennis, Weightlifting

Johan Norén
Product Manager
Ultra Running

Katie Edson
Research Manager
Mountain Biking

John Crawford
Sr. Analytics Specialist
Ultra Running, OCR Racing

Sarah Withrow
Content Specialist
Running, Weightlifting

Our Compass

The values that keep us focused.

Embrace curiosity

and discover the unexpected. Approach each day with an open mind and a sense of wonder. Serendipity happens when you least expect it.

Connect with people

to enrich your life and the lives of others. Opportunity, purpose, and belonging all come from the relationships we build with each other.

Invite challenge

by celebrating new ideas and perspectives. When you dare to think differently, push boundaries, and embrace change, you experience this thing called growth.

Be a good human

for the sake of each other and our planet. Doing good in the world is a conscious decision that reflects our values, character, and commitment to making the world a better place.

Leave your mark

by inspiring others to be exceptional. Your legacy lives on in the stories others tell of you, so make them count.

Make it simple

and silence the noise. The world offers enough blah blah blah, for all of us. Focus your time and energy on what matters to you.