Our Story

Like all great ideas, the spark for Ontheside came after a 50 mile ultra trail race off the coast of California. What began as an idea to help brands understand the benefits of investing in athletes, evolved into a mission to help athletes gain financial independence through brands and fans sponsoring their journey as an athlete.

To achieve this lofty goal, we met with a number of elite athletes across several niche sports to understand their challenges and struggle. Why do Olympic medalists work two or three jobs to afford their sport? Why are top athletes in niche sports mostly getting paid in free goods? Why do current platforms push athletes to create content with little to no financial gain, and chase followers for the benefit of the platform. Something has to change.

SO, we spent 18 months building a platform with multiple ways athletes can earn revenue and diversify their income. And, we commit to paying out 80% of all net revenue generated on our platform to the athlete. Pretty cool huh.

Honestly, we built Ontheside to provide a little something to everyone. Athletes gain financial support so they can continue to inspire the rest of us to push our limits and dig deep. Fans get access to exclusive content while at the same time, support athletes through viewing content or directly sponsoring them. And brands, they increase and expand their brand value by directly impacting the lives of athletes through ad-based sponsorship. It’s a win-win-win.

So here it is—Ontheside—built for those who don’t live life in the mainstream, where life is on the fringe, with early starts and late nights, through freelance and flexible work, by any means possible, to defy the odds and be exceptional. We built this for you.
Life is lived by choice, one mile, one climb, one leap at a time. Life is lived Ontheside.